Video, Schmideo -- D1SPLAY RULEZZZ!!!

There's no doubt about it -- video might be on the cutting edge, along with other 2.0 buzzworthy strategies like RSS, podcasts, blogs and the like -- but after house list email marketing and the low-hanging fruit of search, display advertising is still planned to be larger than any of the others, even in 2007. This in eMarketer:



And even though rich media spending is growing incredibly and display spending is topping out, it won't be until 2011 when rich outstrips display:



People just like to stick with what's familiar and easier to manage. When rich becomes as easy to manage as display, that's when the tipping point will really occur.