Wednesday, March 14, 2007

Another Ad Network Gets Busted

This time it's TMP (TrafficMarketPlace), as a user alleges that Travelocity and Cingular are still serving ads through malware. As I mentioned in this post, that's how it happens to major advertisers, and surely they know by now that it happens this way.

I pulled my company's advertising out of TMP because we suspected some funny business from one of their affiliates. We experienced a sudden spike in impressions, no increase in clicks, CPAs going from about $5 to hundreds of dollars in a single day. We suspected impressions fraud. We went round and round with TMP to try to get a resolution in place, then all of a sudden, my rep left, her spot was not backfilled, and the VP of Sales became suddenly unavailable. We ended up simply not paying for it, and ultimately not working with them anymore.

And now this.

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