"How Radio Is Becoming RadiADo"
The brilliant Al Ries, author of the marketing classic "22 Immutable Laws of Marketing", validates in this Ad Age article my main beef with terrestrial radio that I mentioned in my post here.
The brilliant Al Ries, author of the marketing classic "22 Immutable Laws of Marketing", validates in this Ad Age article my main beef with terrestrial radio that I mentioned in my post here.
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