Friday, March 2, 2007

What Frustrates Users About Web Video

Wave of the future though it might be, the online video revolution might experience blips on its way to content nirvana, as detailed in this eMarketer article.

Of course, commercials within videos is the #1 annoyance, since despite the well-established commercial nature of online, people still expect content for free, without commercial sponsorship (or interruption, depending on your POV). But check out what trails closely behind:

I find it very interesting that #2, #3 and #4 are all related to the ability to find decent stuff to watch, on a consistent and predictable basis. People are conditioned by their TV-watching training to be able to find exactly what they're looking for in the same fashion, all the time. Why wouldn't they want that in online video as well?

I think people will get used to the advertising aspect over time and its prominence on this list will diminish as online video matures as a platform. But the desire of users to consistently and reliably find good quality videos to watch creates a business opportunity for someone with good coding and marketing skills, I believe.

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