Tuesday, February 27, 2007

YouTube vs. Big Content: Who Needs Whom?

Story in BizReport tells us that despite Viacom pulling hundreds of thousands of its copyrighted ivdeos off its site, traffic to YouTube has actually gone up since the first of the year, and in fact, the top-rated video site gets more traffic than all TV, cable and broadcast network web sites combined.

The lesson for Big Content is that people are probably not coming to YouTube and other video sites primarily for content produced by big studios. If it's there, great -- if not there's plenty of other things to watch. That seems to be the message video site users are sending to Big Content. Question is, are Big Content smart enough to hear the message?

You know, this YouTube thingy might work out after all.

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